Answering the Question: “Why Do You Want to Work Here?”
One of the most common — and deceptively tricky — questions you’ll face in a job interview is:
“Why do you want to work here?”
It sounds simple, but your answer carries a lot of weight. Interviewers aren’t just making polite conversation. They’re trying to uncover whether you’re genuinely interested in the role, align with the company’s values, and will be motivated to stick around.
This guide will help you understand what hiring managers are really looking for and show you how to prepare an answer that stands out.
Why Employers Ask This Question
When interviewers ask “Why do you want to work here?”, they’re looking for answers to three key questions:
- Are you genuinely interested in the company?
They want to know you’ve done your homework and aren’t just applying to every job you find. - Do your career goals align with the role?
If your ambitions match the job’s scope, they’ll see you as more likely to thrive and grow in the position. - Will you stay long enough to make an impact?
Employers want to invest in people who see themselves building a future at the company.
How to Craft a Strong Answer
- Research the Company
Learn about the company’s mission, values, culture, and recent achievements. Check:
- The company website
- Social media channels
- Press releases or news articles
- Employee reviews
Look for points that genuinely resonate with you.
- Connect Their Values to Your Skills and Goals
Show how your experience and ambitions align with what the company does. Be specific — mention a recent project, product, or initiative that excites you and link it to your own skills.
Example:
“I admire your commitment to sustainability, especially your new recycling program. With my background in supply chain optimisation, I see a real opportunity to help expand those efforts while contributing to your broader environmental goals.”
- Highlight Career Growth Potential
Demonstrate that you see a future with the company. Employers like to hear that you’re excited about growing alongside them.
Mistakes to Avoid
- Being generic: “I heard good things about you” doesn’t cut it.
- Focusing only on the paycheck: It makes you sound transactional.
- Vague or weak answers: Show clear, thoughtful reasoning.
- Saying you want the interviewer’s job: It can come across as threatening.
Example Answers
Human Resources:
“I’m impressed by your investment in employee development. As someone passionate about building inclusive workplaces, I’d love to contribute to your initiatives while advancing my own HR leadership skills.”
Sales:
“Your innovative sales strategies and rapid growth in emerging markets excite me. My experience in B2B client acquisition can help expand your market share and maintain your competitive edge.”
Hospitality:
“I admire your reputation for exceptional guest experiences. With my background in customer service, I’d love to help maintain — and build on — that standard as you expand into new destinations.”
Final Takeaway
The best answer to “Why do you want to work here?” shows that you:
- Understand the company and its goals
- See alignment between your career path and the role
- Are motivated to contribute and grow with them
Do your research, personalise your response, and you’ll turn a routine interview question into a winning moment.